Branding Overview

This page keeps the essentials in one place: logo files, colors, fonts, writing rules, templates and accessibility checks.

Brand Personality

Visual Identity

Logos

Primary Logos

The ERFC logo consists of a graphical element and the ERFC initials, followed by the full spelling of our name.

Minimum size rules for primary logo (to ensure readability):

Printed materials - must be a minimum width of 1 inch (1.")
Online/digital content - must be a minimum width of 120 pixels (120. px)

Alternative Logo

Use when vertical space is limited.

Minimum size rules for alternate logo (to ensure readability):

Printed materials - must be a minimum width of 1.5 inches (1.5")
Online/digital content - must be a minimum width of 170 pixels (170. px)

Primary Logo without Tagline

Only to be used when the minimum size requirement cannot be met for the primary logo.

Minimum size rules for primary logo without tagline (to ensure readability):

Printed materials - must be a minimum width of 0.75 inches (0.75”)
Online/digital content - must be a minimum width of 75 pixels (75. px)

Primary Logo for Legal Documents

Only to be used when the minimum size requirement cannot be met for the primary logo.

Minimum size rules for primary logo without tagline (to ensure readability):

Printed materials - must be a minimum width of 0.75 inches (0.75”)
Online/digital content - must be a minimum width of 75 pixels (75. px)

ERFC Direct Logo

The ERFCDirect Logo consists of a graphical element, ERFC initials and “Direct” It should not be altered.

Minimum size rules for primary logo without tagline (to ensure readability):

Printed materials - must be a minimum width of 0.75 inches (0.75”)
Online/digital content - must be a minimum width of 75 pixels (75. px)

Colors

Color is a critical component of any brand identity system and a unifying element in all communication materials. The ERFC palette includes modern, fresh, and friendly colors to reinforce a progressive and forward-thinking school system.

Primary Colors

Use the primary color palette as the foundation for branded materials.

PMS 300 | CMYK: 100, 66, 7, 0 | RGB: 0, 95, 164 | #005FA4

PMS 355 | CMYK: 100, 10, 100, 2 | RGB: 0, 150, 76 | #00964C

Secondary Colors

Use the secondary colors as accents.

PMS 315 | CMYK: 100, 12, 21, 44 | RGB: 0, 103, 127 | #00677F

PMS 3125 | CMYK: 84, 0, 18, 30 | RGB: 0, 174, 199 | #00AEC7

PMS Cool Grey 9 | CMYK: 30, 22, 17, 2 | RGB: 117, 120, 123 | #757878

PMS 315 | CMYK: 0, 82, 94, 2 | RGB: 207, 69, 32 | #CF4520

PMS 7549 | CMYK: 0, 22, 100, 2 | RGB: 255, 181, 0 | #FFB500

Accessible Combinations

Any digital or web communication materials must meet the accessibility standards of Web Content Accessibility Guidelines 2.0 Level AA. This requires a minimum color contrast ratio of at least 4.5:1 for normal sized text and 3:1 for large text (at least 18 point font size or 14 point bold).